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Saturday, February 21, 2009
GENERAL SESSIONS
State of the Industry: Where We've Been, Where We Are, Where We're Going Room: 518 ~ 9:15AM - 10:15AM (Saturday, February 21, 2009)
This opening session will carefully analyze industry trends to examine where the Wellness industry has been over the past few years, where it is now, and ultimately determine where it is heading in the immediate future. Also learn how other relevant industries are reacting to the financial downturn, and what types of customers are still spending money. Don’t miss hearing the facts that will help you be proactive—not reactive, in this uncertain marketplace.
Speaker:
Monte Zwang - Principal, Wellness Capital Management, Inc.
Virtual Spa: Create The Project of Your Dreams Room: 518 ~ 10:30AM - 11:30AM (Saturday, February 21, 2009)
If you could create the perfect spa, what would it look like? In this workshop, spa designers and owners will work together to create a conceptual spa marvel. In turn, take the principles discovered in this session to look at your current spa, or spa project, in a new light.
Note: Bob Henry will be signing copies of his new book, Spa: The Sensuous Experience, immediately following this session. You must have a valid conference pass to attend.
Steve Kass - Founder & CEO, American Leisure Corporation
Open Mic: Interactive Marketing Session Room: 512 ~ 3:30PM - 4:30PM (Saturday, February 21, 2009)
This interactive session with our panel of marketing experts gives you the microphone. Here is your opportunity to dive in and ask, share and request answers and solutions to your marketing questions. Don’t miss this opportunity to obtain new concepts to grow your business.
Note: This session has replaced the previously advertised session entitled "Reverse Messaging."
Bradley Grebel - Vice President of Sales & Marketing, Spa Trends
BODY
Accreditation provided by:
Broaden Your Horizons & Bring Greater Depth to Your Spa Menu, Featuring Room: 518 ~ 1:00PM - 3:00PM (Saturday, February 21, 2009)
Bruce Baltz LMT, innovator in the spa industry has reformatted the work of Aaron Mattes and developed “Active Isolated Stretching: The Spa Method.” Weather you are a spa owner, manager or therapist, you will be enlightened by this two hour presentation. You will learn the principles behind AIS and why it is so effective in bringing depth to any program.
* Attendees of this session are eligible to receive 2 CE credits from NCBTMB.
Incorporating Medical Based Devices Into Your Spa Treatments Room: 513 ~ 1:00PM - 2:00PM (Saturday, February 21, 2009)
With so many new devices on the market today, how do we identify which ones are best for our facilities and how do we incorporate such devices into our existing treatments. Explore with us, how to do just this while creating greater revenue and greater results.
* Attendees of this session are eligible to receive 1 CE credit from NCEA.
Latest Breakthroughs in Skin Care Room: 513 ~ 2:15PM - 3:15PM (Saturday, February 21, 2009)
This session will provide the critical information you need to know regarding the latest breakthroughs in skincare. Learn the legal issues behind product claims and label information for both drug and cosmetic skincare products. Sunscreens, preservatives, and natural vs. synthetic ingredients will also be discussed.
* Attendees of this session are eligible to receive 1 CE credit from NCEA.
Speaker:
John Kressaty - Cosmetic Chemist & Owner, The Skin Bar
BUSINESS
Marketing 101: Understanding Your Business Room: 512 ~ 10:30AM - 11:30AM (Saturday, February 21, 2009)
The first step to developing a marketing plan, whether you have a budget or not, is understanding your business so that you can determine the type of customers you want to bring through your doors. Learn how to identify your brand, and conduct demographic research that will give you the building blocks to elevating your business.
Marketing 201: Understanding The Customer Room: 512 ~ 1:00PM - 2:00PM (Saturday, February 21, 2009)
After pinpointing the types of customers you want to attract, the next challenge is connecting with them. Learn the benefits of various marketing methods, and which ones resonate best with various demographics. From print and electronic messaging, to grassroots and viral, this session will help you determine what works best for your budget, business, and targeted customer.
Speaker:
Bradley Grebel - Vice President of Sales & Marketing, Spa Trends
Marketing 301: The Viral Factor Room: 512 ~ 2:15PM - 3:15PM (Saturday, February 21, 2009)
With the enhanced accessibility of technology and communications in today’s environment, the world has become a much smaller place. Learn to enhance your outreach by utilizing viral messaging tools such as U-Tube, Linked-In, My Space, and industry blogs, which can further your business at virtually no cost.
Why Medical Imaging is a Necessity for an Aesthetic Practice Room: 511 ~ 10:30AM - 11:30AM (Saturday, February 21, 2009)
See how Medical Spas have improved the way they communicate with patients using medical imaging to educate them about prospective treatments. Learn the truth about what tools are needed, which tools actually work, and what you need to succeed in today’s marketplace. Jim Larkey will explain the secrets of effective skin imaging and analysis, how to determine your requirements and select a solution, and how to implement imaging to drive revenue growth.
* Attendees of this session are eligible to receive 1 CME credit.
Speaker:
Jim Larkey - Director of Product Management, Canfield Imaging Systems
Advances in Liposuction Room: 511 ~ 11:30AM - 1:00PM (Saturday, February 21, 2009)
This session will review the latest advances in liposuction including laser llpolysis. The newest technologies in this field will be described, as well as studies showing the benefits of these devices. Practical aspects of lipo-sculpture will also be discussed.
* Attendees of this session are eligible to receive 1.5 CME credits.
Cosmetic Laser Treatments on Skin of Color Room: 511 ~ 1:00PM - 2:15PM (Saturday, February 21, 2009)
Within five (5) years “people of color” (Fitzpatrick Skin Type’s IV – VI) will represent over 35% of Americans and over 55% of the world’s population. Based on advancements of laser technology over the last 10 years, Cosmetic Physicians can now offer a variety of safe and effective lasers treatments to all patients.
Hair removal, complexion blending (removing unwanted pigmented macules & patches), skin rejuvenation and skin tightening laser procedures can now be safely performed on patients irrespective of skin type, color or ethnicity. In order to safely perform these treatments laser practitioners needs to combine the appropriate laser with experience and expertise in performing these procedures on skin of color.
* Attendees of this session are eligible to receive 1 CME credit.
Laser hair removal is one of the most effective, safe and consistent treatment that we offer and in most cosmetic practices it is the top revenue generator. We are finally at a point where the treatment is truly “color blind” where we can safely and effectively treat all patients regardless of skin color or ethnicity. One size “one laser” does not fit all, so to be successful practitioners need to fully understand which wavelengths and parameters are most effective and safe for different skin and hair types.
* Attendees of this session are eligible to receive 1 CME credit.
Note: This session, originally scheduled from 1:00 pm - 2:00 pm on 2/22, has been moved to 3:30 pm - 4:30 pm on 2/21.
A Volumetric Approach To Facial Sculpture Room: 511 ~ 4:30PM - 6:00PM (Saturday, February 21, 2009)
Today’s most popular approach to facial rejuvenation involves restoration of tissue volume rather than purely skin tightening. This session will review the latest advances in facial sculpting with the volumetric approach including the use of lasers, fillers, and Botulinum Toxin. The benefits of different lasers and fillers will be described and practical pointers given.
* Attendees of this session are eligible to receive 1.5 CME credits.
National NCEA Certification Prep Class Room: 514 ~ 10:00AM - 4:00PM (Saturday, February 21, 2009)
Purchased Separately
The path to becoming a nationally certified Skin Care Professional begins with knowing whether you meet the candidate requirements. Complete the application with supporting documents and submit them for verification. Then prepare for and take the National Certification Exam. This entire program can be completed in as few as 6 – 8 weeks.
* Includes FREE records verification and entrance into the Spa & Resort/Medical Aesthetic Exhibit Hall. Note: Attendees wishing to have their records verification done on-site must bring the required documentation with their completed candidate application.
Speaker:
Susanne Warfield - Executive Director, National Coalition of Estheticians, Manufacturers / Distributors and Associations (NCEA)
Sunday, February 22, 2009
GENERAL SESSIONS
Ultimate Beauty: Discovering the Elite Sanctuary Room: 512 ~ 3:30PM - 4:30PM (Sunday, February 22, 2009)
Catch a glimpse of some of the world’s most fabulous spa destinations. From Asia and far away islands, to domestic hotspots and hideaways—learn about these remarkable examples of spa serenity. Take a break, and be prepared to be truly inspired.
Note: Bob Henry will be signing copies of his new book, Spa: The Sensuous Experience, immediately following this session. You must have a valid conference pass to attend.
Headaches: Types, Trigger and Treatment Room: 518 ~ 9:15AM - 11:15AM (Sunday, February 22, 2009)
Join David for this entertaining hands-on seminar filled with fun, laughter, tips and techniques that you can use immediately. David teaches this class with passion after suffering for over 20 years with debilitating head and neck pain. Surveys indicate that 55% of headache sufferers are frustrated with their ineffective medical treatment. A solid understanding of the muscular components of head and neck pain and how to quickly address them will give you the ability to promote your skills to this lucrative market. This seminar is essential if your clients have headaches or neck pain.
* Attendees of this session are eligible to receive 2 CE credits from NCBTMB.
SpiriPhysical Stone Treatments for Face Room: 518 ~ 1:00PM - 3:00PM (Sunday, February 22, 2009)
This new class developed by SpiriPhysical takes treating the face along with feet and hands to a new level in the spa setting. During this lecture/demo intended for both skin care specialists and massage therapists, you will learn the importance of working with warm and cool stones and the necessary steps that must be taken to protect yourself as well as your clients. It is all brought together with the use of high quality products to create the lush spa experience.
* Attendees of this session are eligible to receive 2 CE credits from NCBTMB.
Nancy Krau Plotka - LMT & Facial Specialist, Massage Therapy and Skin Care
Successful Body Contouring Using Vacuum Therapies Room: 518 ~ 3:15PM - 5:15PM (Sunday, February 22, 2009)
Treat your clients to an effective and pleasurable way to regain a healthy appearance and a feeling of vitality.
This exciting presentation will include demonstration of MediCupping™ therapy and Massage Cupping™ bodywork for face and body contouring and introduces a wide range of equipment, from manual micro cups to sophisticated machinery. We will discuss treatments for common complaints that our clients bring to us, as well as understanding the underlying causes that are key to providing therapies that really work. We will address the concept of “solid bloat” and its epidemic proportions in our population.
Simple, effective movements and protocols work with the body to hydrate and separate tissues and drain the effects of modern lifestyles. These techniques produce rapid results that improve esthetic appearance of the face and body and offer a multitude of health benefits for you and your clients. Increased blood flow and decreased congestion in the limbs “lighten” the body for an unforgettable, energized feeling that lasts long after the session is over. This is so beneficial for all ages! Ask your clients and yourself: How fluid does your body feel?
* Attendees of this session are eligible to receive 2 CE credits from NCBTMB.
Note: This session, originally scheduled from 1 - 3 pm, has been moved to 3:15 pm - 5:15 pm.
Mechanical and Manual Chemical Exfoliations and Microdermabrasion Room: 513 ~ 10:30AM - 11:30AM (Sunday, February 22, 2009)
Today’s technology both in equipment and in products brings us and our clients many choices. Our session will survey all of the options available to use in Spa for Exfoliation and how to create effective services. We will also navigate through the precautions and possible contraindications along with new FDA regulations.
* Attendees of this session are eligible to receive 1 CE credit from NCEA.
Speaker:
Kim Fulton - Account Executive, CBI Laboratiories, Inc
BUSINESS
Law & Liability: Staying in the Know Room: 512 ~ 9:15AM - 10:15AM (Sunday, February 22, 2009)
In a business that requires physical contact and medical procedures, one must be well versed in law and liability. Given our litigious and financial state, this information is of the utmost importance. Learn what all owners must know to ensure that they are operating safely and according to code, and how they can find out the laws in their respective region.
Speaker:
Susanne Warfield - Executive Director, National Coalition of Estheticians, Manufacturers / Distributors and Associations (NCEA)
Beginning to End: Maximizing Customer Services Room: 512 ~ 10:30AM - 11:30AM (Sunday, February 22, 2009)
The ideal front desk employee goes above and beyond managing the appointment book. Learn how to motivate and train your staff to provide the extra level of service you need to stand out.
Speaker:
Michael Fazio - Principal, Abigail Michaels Concierge
These are tough times, which also makes them the most creative and opportunistic times in years. Learn tips for keeping your business in the black by cutting overhead, trimming excess, and putting those dollars to work where it counts. Explore marketing strategies that work without large out of pocket expense, create loyalty through permission marketing while increasing sales, create beneficial co-marketing partnerships, and more. Learn to forge ahead because out of sight and out of mind can mean out of business.
Speaker:
Terry Shofron - Director of Corporate Sales & Marketing, Burke Williams Day Spas & Massage Centers
Picking up the Slack: Driving Revenue Room: 512 ~ 2:15PM - 3:15PM (Sunday, February 22, 2009)
You may look at your appointment book for the rest of the week and notice that it is unexpectedly soft for few days. What “in the day” tactics can be done to compensate for these potential losses? Learn the strategies so you can avoid surprise financial losses before they happen.
Updates in Skin Cancer Room: 511 ~ 9:15AM - 10:15AM (Sunday, February 22, 2009)
This talk will highlight the current standard of care for non-melanoma skin cancers (NMSC) as delineated by the National Comprehensive Cancer Network (NCCN). Attention will be focused on newer aspects of care. These will include ongoing studies on the viral etiology of skin cancer and newer therapies such as Photodynamic Therapy (PDT), oral 5-fluoro-uracil (5FU, XelodaTM) and imiquimod (AldaraTM) for both NMSC and melanoma in situ.
* Attendees of this session are eligible to receive 1 CME credit.
The Importance of Office Accreditation Room: 511 ~ 10:30AM - 11:30AM (Sunday, February 22, 2009)
As a dermatologic surgeon and surveyor for the Accreditation Association for Ambulatory Healthcare (AAAHC, Accreditation Association), Dr. Roy Grekin knows that accreditation is the mark of quality health care, both to consumers and to regulatory agencies.
Dermatologists perform many of the same office-based procedures as plastic surgeons, including liposuction, laser resurfacing, facial reconstruction, and face lifts. Accreditation demonstrates that dermatologists, like plastic surgeons, meet standards for high-quality medical care and are subject to oversight by their peers.
According to a study from FASA (now the Ambulatory Surgery Center Association), accredited organizations are sued less often and, when they are, their settlements are lower than unaccredited organizations.
Accreditation also is important to regulators. Many states require accreditation as part of their licensure process and the Centers for Medicare & Medicaid Services have conferred deemed status on centers accredited by AAAHC and others as meeting their conditions for coverage.
A unique quality of AAAHC is the use of volunteer surveyors who are actively involved in ambulatory health care and understand the specific issues facing the facilities they survey.
* Attendees of this session are eligible to receive 1 CME credit.
Fractional Resurfacing: Fractured Hopes or the Real Deal? Room: 511 ~ 1:00PM - 2:00PM (Sunday, February 22, 2009)
Fractional resurfacing is the newest technology for skin rejuvenation. The history of fractional resurfacing will be discussed, and the various developments including, non-ablative and ablative fractional resurfacing will be reviewed. Recent studies using these technologies will be described and the benefits of fractional lasers critically evaluated.
* Attendees of this session are eligible to receive 1 CME credit.
Note: This session, originally scheduled from 3:30 pm - 4:30 pm on 2/21, has been moved to 1:00 pm - 2:00 pm on 2/22.
Hand Rejuvenation Using IPL, Sclerotheraphy and Fillers Room: 511 ~ 2:15PM - 3:15PM (Sunday, February 22, 2009)
Aesthetically pleasing hands are a desirable asset because, many cosmetic patients notice a discrepancy between their rejuvenated facial appearance and the aged appearance of their hands. Hands are not only susceptible to the first signs of aging, but very often age even faster then the face. This article discusses the various treatment options for rejuvenation of the aging hand. We will discuss combination treatment to rejuvenate the hands, including sclerotherapy, a 23.4% sodium chloride solution to minimize prominent veins, intense pulse light laser treatment for the treatment of lentigos and semi-perment fillers such as Radiesse and Sculptra to amplify volume loss. We can offer patients this multi-modality approach for successful hand rejuvenation. Hand rejuvenation is the new “must have” procedure.
* Attendees of this session are eligible to receive 1 CME credit.
Speaker:
Marina Peredo, MD - Board Certified Dermatologist & Medical Director, Spatique Medical Spa
A Dual Mode Radiofrequency Device For Skin Tightening & Cellulite Room: 511 ~ 3:30PM - 4:30PM (Sunday, February 22, 2009)
Skin laxity and cellulite are common problems for which there has been little available in terms of therapy. This session will review the latest dual mode radiofrequency device incorporating two forms of radio frequency to improve cellulite and tighten skin. Proper device parameters will be detailed and clinical protocols discussed.
* Attendees of this session are eligible to receive 1 CME credit.
" icon at the end of the session title. Appropriate questions will be answered during the session as time permits (not all questions will be answered).
